What is our business model
StudentCard is driven by an affinity marketing model. In its simplest form, we act in
partnership with a retailer (discount partner) as the middleman to connect them with
a group of consumers who share the same identifier (students).
What are the benefits of being a Discount
Partner with StudentCard?
From humble beginnings with a goal to benefit and always put students first, StudentCard
has successfully been operating to bring students across New Zealand the best
discounts at the lowest cost for 20 years. This has built positive association and trust
towards the StudentCard brand. By being in partnership with StudentCard you're gaining
credibility through association. As members look to gain their membership fee
back and save further, customer loyality is developed between our members and
discount partners as students look to use brands in partnership with us before looking
outside of our organisations offerings.
By being a listed discount partner, your brand will be promoted through our channels. In addition to your discount being displayed on
our website and app yearlong, your discount will be assigned to one of six categories. We promote discounts four times per year within
each category, across StudentCard’s social channels through posts, and stories as well as potentially highlighting your brand within
other social and blog content reflective of themes throughout the year (e.g. setting up your flat with these great deals). Other great
opportunities such as collaborations, influencing and media campaigns are also available to help your brand reach our members and the
wider student market.
Your discount needs to be the best you can offer and better than what you offer elsewhere. Students need to be incentivised to purchase
a StudentCard so we are putting forth discounts that not only encourage them to purchase a StudentCard for a deal but also
make repetitive purchases from our discount partners.
Depending on your business, your discount offer may be redeemable in-store, online or both. To redeem in-store members must show
a valid StudentCard (physical or virtual in-app card). For on-line redemption to ensure we honour our members and to avoid code abuse
discount codes or hyperlinks are protected behind member login credentials.
StudentCard is committed to bringing the best discounts to our members so we don't put cost barriers up to deter onboarding discount
partners. StudentCard offers either an affiliate/rebate partnership with no upfront costs or alternatively a small one off administration fee
is charged.
We've only scratched the surface or you're ready to become a discount partner? Email
admin@studentcard.co.nz to submit your request
for a full overview or begin the onboarding process.
Looking to reach the student market? Head to our
Media Site to find out how our database could get you the reach and information your
business is looking for.
